Putting a top-notch merchant service program in place is just the first step. Letting your customers know about it is just as important. That’s why your designated FiNet Business Development representative works with you on a regular basis to develop marketing and promotional strategies and FiNet’s marketing team provides an exhaustive supply of customized tools to support your program.
Your dedicated Business Development representative has years of experience and an understanding of what drives merchants to seek out a payment solution. We'll combine our expertise with your first-hand knowledge of your customers to create a compelling overall marketing strategy.
Merchant services is an incredible "gateway" product — new depository customers can be drawn in by an appealing lineup of payment products. But merchant services also provides an opportunity to cross-sell to your existing business business portfolio with a "sticky" product. We have plans to reach both audiences.
We know you've got a lot of your plate and that merchant services is just one of the many services you offer your business customers. But the more resources you have to offer, the better, so our marketing team has created a full set of branded templates to promote every aspect of your merchant services program. We've got everything covered — from products, to ads, to in-branch displays to electronic resources. Just supply your branding and the appropriate "call-to-action" and the entire library is already build for you.
Of course, we also understand that maintaining brand can be of utmost importance . So for those partners who would prefer to create their own marketing materials , we'll provide the product images, artwork, copy and documentation to fit within into your own style guidelines. Whether the end product is yours or ours, the most important thing is that you have a full catalog of marketing resources available to promote your program.
We'll create and maintain a full line of custom-branded marketing materials and product information for your financial institution to use however you see fit.
But this isn't a one-time thing. These pieces will be constantly updated. Each time there's a feature update or a change in our product line, new and updated pieces will be added to your dashbaord to reflect those changes.
The most important way to promote your merchant services program is your website. According to recent studies, nearly 85% of consumers do online research before a major purchase. Your business customers are no exception.
We'll provide a custom-branded merchant services webpage and keep it up-to-date with the latest products, services and features. We'll also add a custom "call to action", so your customers can reach out to someone of your choosing for more information.
We know your customers trust you for any financial-related products and services. That's why they'll come to you first. But as the studies show, the first place they'll look is your website. You've worked hard to build a relationship over the years. Don't let your customers establish a new relationship elsewhere — which may lead to a loss of depository revenue — just because they can't find a merchant services section on your website.
All the details you need to know about how our program works and why it is the right option for your financial institution.
The resources and information we provide to keep in touch and keep you informed about your program.
Custom-branded physical and digital assets, along with some strategic advice, to make the program your own.
7355 California Avenue
Boardman, OH 44512
p: 330.702.8415
800.487.5577
f: 330.702.8416
866.476.8416
FiNet is a registered ISO/MSP of BMO Harris Bank NA
